White label casino platforms let you launch under a provider’s licence, platform, payments and game catalogue, usually in weeks, in exchange for a large share of your gross gaming revenue (GGR). It is the fastest way into the market and, at scale, one of the most expensive. Choosing the wrong provider can also leave you exposed when a licence changes or a provider exits the business, as several did in 2025 and 2026.
The short answer: BetConstruct, SOFTSWISS and EveryMatrix are the strongest casino platform providers for new operators in 2026 on public evidence. BetConstruct is the most complete white label, SOFTSWISS has the largest documented client base, and EveryMatrix is the best place to move once you outgrow a white label and want a turnkey platform on your own licence. Altenar leads for sportsbook-first launches. GR8 Tech, Soft2Bet, Digitain, SoftGamings, NuxGame, Slotegrator, Upgaming and GammaStack each fit narrower needs or budgets.
This guide compares twelve providers, models what each route costs over three years at €200,000 a month in GGR, maps the 2026 licensing rules that decide whether a white label is even possible in your market, and lists the questions to ask before you sign.
Everything here comes from vendor documentation, regulator registers and notices, trade press and third-party review pages, each labelled where used. None of the providers paid to be included. Most vendors do not publish prices, so where we quote a figure from a third party we say so.
Top white label casino platforms 2026 at a glance
| # | Provider | Best for | Models | Typical launch time |
|---|---|---|---|---|
| 1 | BetConstruct | Operators wanting casino, sportsbook, CRM and crypto in one white label | White label, turnkey | 2 to 4 weeks (third-party) |
| 2 | SOFTSWISS | Casino-first brands that want the deepest aggregator and regulated-market certifications | Turnkey, white label (confirm) | 3 to 8 weeks (white label), 2 to 4 months (turnkey) |
| 3 | EveryMatrix | Operators moving from white label to their own licence in tier-1 markets | Turnkey, modular | 8 to 12 weeks |
| 4 | Altenar | Sportsbook-led brands | White label sportsbook, turnkey, module | Not stated |
| 5 | GR8 Tech | Sportsbook and casino operators targeting emerging and crypto markets | Light white label, turnkey | 3 to 12 weeks |
| 6 | Soft2Bet | Operators targeting European regulated markets with a licensed partner | White label, turnkey | 4 to 6 weeks |
| 7 | Digitain | Operators wanting a UK and MGA licensed sportsbook and casino stack | White label, turnkey, API | Not stated |
| 8 | SoftGamings | Operators who want published price ranges before talking to sales | White label, turnkey | 6 weeks to 3 months |
| 9 | NuxGame | Low-budget offshore and crypto launches | White label, turnkey, API | 1 to 4 weeks |
| 10 | Slotegrator | Casino-first offshore operators | Turnkey, white label | 30 to 45 days (turnkey) |
| 11 | Upgaming | Operators already talking to Upgaming about its enterprise platform | Enterprise platform (white label superseded) | 2 to 3 months |
| 12 | GammaStack | Operators who want custom development rather than a packaged product | Custom, white label, turnkey | Not stated |
Launch times are vendor statements or third-party estimates, rechecked on 15 October 2026. Your real timeline depends on licensing, payment onboarding and KYC setup in each market.
Feature matrix: what each provider documents publicly
“Yes” means documented by the vendor or a regulator. “Partial” means limited, unclear or only claimed by a third party. “Not stated” means we found no public documentation, which does not prove the feature is missing.
| Provider | White label on its own licence | Turnkey on your licence | Casino + sportsbook | PAM, payments, CRM bundled | Crypto | Tier-1 regulated approvals | Public pricing |
|---|---|---|---|---|---|---|---|
| BetConstruct | Yes | Yes | Yes | Yes | Yes | Partial (UK) | Partial (third-party) |
| SOFTSWISS | Partial (confirm) | Yes | Yes | Yes | Yes | Partial (MGA, Spain, Greece) | Partial |
| EveryMatrix | No | Yes | Yes | Yes | Partial | Yes (UK, Ontario, US states) | No |
| Altenar | Partial (sportsbook) | Yes | Partial (sportsbook-led) | Partial | Not stated | Yes (UK, MGA, Ontario) | Partial |
| GR8 Tech | Partial | Yes | Yes | Yes | Yes | No | Partial |
| Soft2Bet | Yes | Yes | Partial | Yes | Partial | Yes (Ontario, New Jersey via Caesars) | No |
| Digitain | Not stated | Yes | Yes | Yes | Not stated | Partial (UK, MGA, Isle of Man) | No |
| SoftGamings | Yes | Yes | Partial | Partial | Yes | No | Yes |
| NuxGame | Yes | Yes | Partial | Partial | Yes | No | Partial |
| Slotegrator | Partial | Yes | Partial | Yes | Not stated | No | No |
| Upgaming | Partial (superseded) | Yes | Partial | Yes | Yes | No | No |
| GammaStack | Not stated | Yes | Yes | Partial | Yes | No | No |
White label vs turnkey casino: which model fits?
The three routes differ in who holds the licence and who keeps the margin:
- White label: the provider holds the licence and runs the platform, payments and compliance; you bring the brand and the marketing. Fastest launch and lowest upfront cost, but the provider takes a large revenue share and controls your licence status.
- Turnkey: you hold your own licence and rent the provider’s platform for a setup fee plus a smaller share. Slower to launch and more compliance work, but much cheaper at scale and you own the licence.
- Own platform: you build or buy the software and hold the licence. Full control, but usually 12 to 24 months and several hundred thousand euros before your first player.
Our casino software explainer covers each model in depth, and our ranking of casino software providers covers the wider vendor market, including game studios. This page is only about white label and turnkey platform partners.
Which licences allow a white label casino?
White labels mostly run under B2C licences from Curaçao, Anjouan, Kahnawake and, with strict conditions, Malta. In national regulated markets such as the UK, Ontario and US states, the party that contracts with players needs its own licence or registration, so a pure white label is not an option there. SOFTSWISS’s own guide also lists Germany, Sweden and the Netherlands among markets where the model does not work. The rules table further down sets out the detail for each market.
Who owns the player data in a white label casino?
Usually the licence holder, which in a white label is the provider, not you. Unless your contract says otherwise, you may not be able to take your player database, consents and transaction history with you when you leave. Get a written data export clause, with format and timing, before you sign.
Can you move from a white label to turnkey later?
Yes, and most growing brands do. The move is easiest when the same provider sells both models, because players, balances and bonus history can stay on one platform while you switch to your own licence. Moving to a different provider means a full data migration and usually a short period of reduced marketing, so agree the migration terms in the original white label contract.
What each route costs over three years
Revenue shares look small in a pitch deck and large on a P&L. To show the difference, we modelled one casino brand at €200,000 a month in GGR (€2.4 million a year), flat for three years, for €7.2 million GGR in total.
Assumptions: white label €30,000 setup plus €3,000 a month platform fee plus a revenue share; turnkey €50,000 setup plus a 4% share and your own Curaçao licence (€4,592 application plus €47,450 a year, €147,892 over three years) and €30,000 a year in local substance and compliance costs; game content at 12% of GGR and payment costs at 4% of GGR in every model. Setup and share ranges come from SOFTSWISS and SoftGamings published ranges and a June 2026 European Gaming overview (white label up to 15% of GGR, turnkey 2% to 5%). The own-platform engineering cost is our assumption.
| Model | Setup | Platform fees and share (3 years) | Licence and local costs | Content + payments (16%) | 3-year total | Share of GGR |
|---|---|---|---|---|---|---|
| White label, 15% share | €30,000 | €108,000 + €1,080,000 | Included | €1,152,000 | €2.37m | 32.9% |
| White label, 20% share | €30,000 | €108,000 + €1,440,000 | Included | €1,152,000 | €2.73m | 37.9% |
| White label, 25% share | €30,000 | €108,000 + €1,800,000 | Included | €1,152,000 | €3.09m | 42.9% |
| Turnkey, 4% share, own Curaçao licence | €50,000 | €288,000 | €147,892 + €90,000 | €1,152,000 | €1.73m | 24.0% |
| Own platform | €500,000 | €1,440,000 engineering (8 staff at €60,000 a year, assumption) | €237,892 | €1,152,000 | €3.33m | 46.2% |
At this volume, turnkey saves about €642,000 over three years against a 15% white label and about €1.36 million against a 25% one. The own-platform row ignores the 12 to 24 months before launch, so it is not a realistic option for a brand that needs revenue this year.
The practical rule: a white label makes sense while you test a market or brand. Once GGR is steady at roughly €60,000 to €80,000 a month, the turnkey savings usually cover the extra licensing and compliance work. Agree the migration terms, including player data export, before you sign the white label contract. Our gambling licence cost guide compares what your own licence would cost by jurisdiction.
How much does a white label casino cost?
Expect a setup fee of roughly €10,000 to €60,000 plus a revenue share of about 10% to 30% of GGR, with some providers adding a monthly platform fee and a reserve on your revenue. The published and third-party ranges for providers in this list:
| Provider | Setup | Revenue share | Source |
|---|---|---|---|
| SOFTSWISS | About €20,000 to €60,000+ | Not published | Vendor knowledge base |
| SoftGamings | $15,000 to $50,000 | Up to 15% of GGR | Vendor blog |
| GR8 Tech | $10,000 to $30,000 (typical market range) | 10% to 20% of GGR | Vendor glossary |
| NuxGame | $10,000 to $30,000 | Not published | Third-party |
| BetConstruct | Zero setup promoted in 2025 | About 30% (casino) | Third-party |
The setup fee is the smaller number. Over three years, the revenue share decides your margin, which is why the model above matters more than the headline price.
How this list was built
We started from the providers that appear across the live Google results for “white label casino platforms”, “best white label casino providers” and “how much does a white label casino cost” in the US and UK, plus the platforms named in trade coverage of 2025 and 2026 deals. Almost every ranking page in those results is written by a platform vendor that ranks itself first, and several still list providers that have exited the business. We removed any provider without a verifiable licence or product, then graded each remaining provider on five weighted criteria:
- Product breadth (25%): casino, sportsbook, PAM, payments, CRM and affiliate tools in one stack.
- Regulatory standing (25%): licences and approvals we could verify on regulator registers or primary announcements.
- Time to market (15%): stated launch times for white label and turnkey.
- Adoption (25%): named operator clients, live brand counts and awards.
- Pricing transparency (10%): whether setup and share ranges are published.
Grades are Strong (3), Documented (2) or Limited (1). The score is the weighted average, out of 3.00.
How the ranking was decided
| Provider | Breadth | Regulatory | Time | Adoption | Pricing | Score |
|---|---|---|---|---|---|---|
| BetConstruct | Strong | Strong | Strong | Strong | Documented | 2.90 |
| SOFTSWISS | Strong | Documented | Strong | Strong | Documented | 2.65 |
| EveryMatrix | Strong | Strong | Documented | Strong | Limited | 2.65 |
| Altenar | Documented | Strong | Documented | Strong | Documented | 2.50 |
| GR8 Tech | Strong | Documented | Strong | Documented | Documented | 2.40 |
| Soft2Bet | Documented | Strong | Strong | Documented | Limited | 2.30 |
| Digitain | Strong | Strong | Limited | Documented | Limited | 2.25 |
| SoftGamings | Documented | Documented | Documented | Documented | Strong | 2.10 |
| NuxGame | Documented | Limited | Strong | Documented | Documented | 1.90 |
| Slotegrator | Documented | Documented | Strong | Limited | Limited | 1.80 |
| Upgaming | Documented | Limited | Documented | Limited | Limited | 1.40 |
| GammaStack | Documented | Limited | Documented | Limited | Limited | 1.40 |
SOFTSWISS and EveryMatrix tie on score. SOFTSWISS ranks higher because it can still launch new operators faster; EveryMatrix is the stronger choice if you already hold, or plan to hold, a tier-1 licence.
The 12 best white label casino platforms reviewed
1. BetConstruct
BetConstruct, part of the SoftConstruct group founded in Armenia in 2003, offers the broadest single white label stack in this list: casino, sportsbook, poker, CRM, affiliate tools and native crypto payments.
- Best for: operators that want casino and sportsbook live quickly from one provider.
- Licensing: Soft Construct (Malta) Ltd holds UKGC account 40767 and MGA licence MGA/B2B/286/2014. Its white label runs under a group Curaçao licence; confirm the current CGA licence number before signing.
- Product: Spring BME back office, sportsbook, a casino library the vendor puts at 58,000+ games, poker, CRM, affiliate system, and crypto through the Fastex ecosystem.
- Pricing (third-party estimate, Partnerkin, Aug 2026): white label at about a 30% casino revenue share with launch in 2 to 4 weeks; turnkey at €10,000 to €15,000 setup plus about 10%. BetConstruct publishes no prices, and in 2025 it promoted “zero initial contribution fees” for white label.
- Recognition: White Label Supplier of the Year at the SBC Awards 2025 (AGBrief).
- What users say: named brands on the platform include VBET, Partouche, Interwetten and Olybet (vendor claim). Independent operator reviews are scarce; its Trustpilot page has only a handful of reviews.
- Watch for: a 30% share is at the top of the market. Negotiate the share, the migration terms and data ownership together.
2. SOFTSWISS
SOFTSWISS, headquartered in Malta and founded by Ivan Montik, combines a casino platform, the largest game aggregator in this list and a sportsbook, with its own affiliate and payment tools.
- Best for: casino-first operators that want a deep game catalogue and fast launch.
- Licensing: MGA, Greece, Romania, Spain and Estonia, plus Curaçao, Kahnawake and Anjouan (third-party list). No UKGC or US licence.
- Product: casino platform, Game Aggregator with 40,000+ games, sportsbook, Affilka affiliate software, jackpot aggregator and crypto processing through CoinsPaid.
- White label: the SOFTSWISS knowledge base (updated September 2026) describes a white label at about €20,000 to €60,000+ and 3 to 8 weeks, under the provider’s licence, and now presents it as a legacy model for short-term market testing. Third-party reviews describe turnkey on your own licence as the main route, at 2 to 4 months. Ask directly whether white label under a SOFTSWISS licence is available for your target market.
- Adoption: 1,500+ brands claimed. It was among the first suppliers certified for Brazil’s regulated market and reported 30+ Brazilian deals (iGB, Jan 2026), but Brazil banned online betting and casino in September 2026 (see the rules table below), so that certification no longer counts for much.
- What users say: we could not find a large body of independent operator reviews. The 1,500+ brand claim and its regulated-market certifications are its strongest public evidence.
- Watch for: no UK or US coverage, so plan a different provider if those markets are on your roadmap.
3. EveryMatrix
EveryMatrix, founded in 2008 and based in Malta, does not sell a white label. It is on this list because it is the platform most operators should evaluate when they are ready to leave one.
- Best for: operators moving to their own licence in the UK, Ontario or US states.
- Licensing: UKGC 39383, MGA, New Jersey, Michigan, West Virginia, Connecticut, Pennsylvania and Ontario, among roughly 19 jurisdictions.
- Product: modular stack of GamMatrix (PAM), MoneyMatrix (payments), CasinoEngine, OddsMatrix (sportsbook), SlotMatrix (aggregation) and PartnerMatrix (affiliates), sold as full turnkey or separate modules.
- Launch time and pricing: turnkey in about 8 to 12 weeks (third-party estimate). Pricing on request.
- Scale: Q1 2025 revenue of €54.3 million, up 39% (iGaming Expert). It bought FSB Technology in 2024 and signed an omnichannel turnkey deal with Merkur for Denmark in March 2026.
- What users say: independent operator reviews are scarce. Expect a full EveryMatrix stack to need a stronger in-house team than a white label, because you run the licence and compliance yourself.
- Watch for: no published pricing, so budget time for a full commercial process.
4. Altenar
Altenar, founded in 2011 and based in the Isle of Man, is a sportsbook specialist that also sells a white label sportsbook with a player account system and casino content.
- Best for: sportsbook-led brands, especially in Latin America and Europe.
- Licensing: MGA/B2B/582/2018, UKGC 53306 and an Ontario supplier registration since 2022 (iGB).
- Pricing: Altenar has quoted a year-one white label cost of roughly $100,000 to $250,000.
- Clients (vendor claim): Wplay, Betmotion, Lottoland, MerkurXtip and Apuesta Total.
- What users say: the named clients above are the main public evidence; independent reviews are scarce. Casino is a secondary product.
- Watch for: a B2B licence does not let a supplier take bets from players itself. Confirm which entity holds the B2C licence for your white label before launch. Its Brazilian clients are also affected by the September 2026 ban. If you are building a sportsbook, read our guide to starting a sportsbook.
5. GR8 Tech
GR8 Tech, spun out of Parimatch Tech in 2023 and based in Limassol, sells a sportsbook, casino, player account system and affiliate tools, with a growing crypto product.
- Best for: operators targeting emerging and crypto-friendly markets with both casino and sportsbook.
- Licensing: MGA Recognition Notice since January 2025 (iGB) and a Peru B2B licence. No UKGC licence.
- Models: a “Light White Label” in 3 to 12 weeks and turnkey in 4 to 12 weeks. Its glossary cites typical white label ranges of $10,000 to $30,000 setup and a 10% to 20% GGR share.
- Adoption: 50+ live brands, including Mojabet, Jugabet and Setanta Bet (vendor claim).
- What users say: trade coverage reported that its Crypto Turnkey drove more than half of its ICE 2026 meetings. Independent operator reviews are limited.
- Watch for: third-party sources are inconsistent about whose licence the Light White Label runs under. Get this in writing.
6. Soft2Bet
Soft2Bet, founded in 2016, runs white label casinos under its own European licences and is one of the few providers in this list with a route into Ontario and New Jersey.
- Best for: operators that want a licensed partner in European regulated markets.
- Licensing: MGA, Sweden, Denmark, Romania, Italy, Greece, Spain and Ontario, plus New Jersey market access through a partnership with Caesars Entertainment announced in March 2025. No UKGC licence.
- Product: player account system, aggregator, payments, CRM and the MEGA gamification engine. Crypto is an add-on.
- Launch time and pricing: 4 to 6 weeks. Pricing not published.
- What users say: few independent reviews exist. Its regulated-market approvals are the strongest public evidence.
- Watch for: Soft2Bet also runs its own B2C brands, so you may compete for the same players. Ask how player data and marketing are separated.
7. Digitain
Digitain, with development in Yerevan, offers white label, turnkey, modular API and retail versions of its sportsbook and casino platform.
- Best for: operators that want a UK and MGA licensed supplier with a strong sportsbook.
- Licensing: UKGC 63601 (betting host added in February 2026), MGA/B2B/592/2018, an Isle of Man software supplier licence (February 2026), Romania and Serbia.
- Recent deals: in August 2026 it agreed to supply a full turnkey platform (sportsbook, casino aggregation, CRM and payments) for Silkbet’s UK launch.
- Pricing and timing: not published.
- What users say: trade coverage focuses on its sportsbook coverage and retail product. We found no verifiable operator reviews.
- Watch for: with no public timelines or pricing, compare it on a full written proposal against at least two others.
8. SoftGamings
SoftGamings, founded in 2007 in Riga, is the most transparent provider here on pricing.
- Best for: operators that want to budget before the first sales call.
- Licensing: MGA, Curaçao, a Belgian E-class licence and an Isle of Man B2B licence.
- Pricing: white label at $15,000 to $50,000 setup plus up to 15% of GGR (vendor blog); third-party sources put setup at €15,000 to €60,000. Turnkey at a 2% to 5% share.
- Launch time: 6 weeks to 3 months for white label, about 16 weeks for turnkey.
- What users say: 500+ clients claimed, with few independent reviews. Its sportsbook offer is lighter than the sportsbook specialists in this list.
- Watch for: white label reserves of 15% to 25% of revenue have been reported; ask how and when they are released.
9. NuxGame
NuxGame, registered in Curaçao with an office in Limassol, is the fastest and cheapest white label option on public evidence.
- Best for: low-budget offshore and crypto launches.
- Licensing: Romanian Class II B2B licence (2025) plus Curaçao and Anjouan B2B.
- Pricing (third-party): white label at $10,000 to $30,000 setup plus revenue share, live in 1 to 4 weeks; turnkey at $30,000 to $75,000.
- Product: casino, sportsbook through an LSports feed, crypto add-on.
- What users say: the company reported 30% growth in active clients in 2025, split evenly between API and turnkey clients. Some third-party “client” lists actually name integration partners, so ask for operator references.
- Watch for: no tier-1 regulated approvals.
10. Slotegrator
Slotegrator, founded in 2012 and based in Limassol, is a casino-first provider built around its APIgrator aggregator.
- Best for: casino-first operators targeting offshore markets.
- Licensing: Anjouan B2B licence since August 2025 (Yogonet). Some reviews still describe its white label as running under a Curaçao sub-licence, which no longer exists after the 2025 reform. Ask for the current licence.
- Product: APIgrator (30,000+ games), Moneygrator payments, Bonusgrator and Partnergrator.
- Launch time: turnkey in 30 to 45 days. Pricing not published.
- What users say: few named operator clients are public, which limits independent checks.
- Watch for: confirm licence status first, given the Curaçao changes below.
11. Upgaming
Upgaming still ranks well for white label searches, but its own white label page says the product has been superseded by an Enterprise Platform for tier-one operators.
- Best for: operators already evaluating Upgaming’s enterprise platform.
- Product (vendor page): MGA and Curaçao licence options, 12,000+ games, crypto, CRM and affiliate tools, 2 to 3 months to launch.
- What users say: we found no recent independent operator reviews.
- Watch for: the page is inconsistent about sportsbook inclusion and still shows the old Curaçao GCB badge. Confirm what is actually on offer.
12. GammaStack
GammaStack, founded in 2012, is a development company that sells white label and turnkey casino and sportsbook software alongside custom builds.
- Best for: operators that want custom features and already have a licence route.
- Scale: “600+ projects” claimed. It rebranded in May 2025.
- Licensing: none stated, so the licence must come from you or a partner.
- What users say: its G2 page has no reviews.
- Watch for: treat it as a software supplier, not a licensed white label partner.
Provider not included: Aristocrat Interactive
Aristocrat said on 19 February 2026 that it would exit its interactive white label business, which came with its NeoGames and Aspire Global acquisitions. The unit made $36 million in revenue in FY25 with “negligible profit” (SBC News). Several ranking pages still list it. If your shortlist includes any provider with a white label unit inside a larger group, ask how a sale or closure would be handled and how much notice you would get.
Which white label casino platforms support crypto?
On public documentation, BetConstruct (through Fastex), SOFTSWISS (through CoinsPaid), GR8 Tech (Crypto Turnkey), SoftGamings, NuxGame, Upgaming and GammaStack all offer crypto payments. EveryMatrix and Soft2Bet treat it as partial or an add-on. Crypto support does not solve the licence question: most crypto white labels run under Curaçao or Anjouan licences, so check which ones allow crypto deposits in your target markets. Our crypto casino licence guide covers the options.
What 2026 rules mean for a white label
Whether a white label is possible, and how much risk it carries, depends on the market. These are the rules that matter most in 2026.
| Market | 2026 rule | What it means for your provider choice |
|---|---|---|
| Curaçao | The National Ordinance on Games of Chance (LOK) has applied since 24 December 2024; the Orange Seal transition ended on 15 October 2025; from 24 December 2026 licensees may use only suppliers of critical services that are registered with the CGA, with foreign suppliers registering rather than licensing (CGA) | Sub-licences are gone. Ask the provider for its CGA licence number, how your brand sits under it, and whether its aggregator and sportsbook suppliers are registered |
| United Kingdom | The UKGC says unlicensed white label partners transacting with consumers commit an offence under section 33 of the Gambling Act (UKGC); TGP Europe surrendered its licence and paid £3.3 million in 2025 | The licensee carries full responsibility for its white label partners’ marketing and compliance. Expect strict due diligence on you. See our UKGC licence guide |
| Malta | MGA Directive 3 of 2018, articles 26 and 28: the licensee stays responsible for outsourced functions, and a party contracting with players is presumed to need its own licence (MGA) | A white label under an MGA licence is possible, but the provider controls your compliance. See our MGA licence guide |
| Ontario | Operators must register with the AGCO; platform providers register as suppliers | No white label route. You need your own operator registration and a turnkey provider with an Ontario supplier registration |
| Brazil | Provisional Measure 1.394 (25 September 2026) bans fixed-odds betting and online casino games nationwide; sites had to go offline from 6 October and federal authorisations lapse 30 days after publication, pending a vote in Congress and challenges filed at the Supreme Court (Planalto) | Do not plan a Brazil launch until Congress and the courts decide. Supplier certifications for Brazil now matter little in your selection |
| US states | Each state licenses operators and suppliers separately | No white label route. Choose a turnkey provider already licensed in your target states |
For Curaçao, the biggest white label risk is the wind-down rule: if a licence application is rejected, operators have six weeks to wind down, and single domains can be discontinued (AGBrief, July 2026). If your brand sits under someone else’s licence, that decision is out of your hands. Our Curaçao licence guide explains the fees and timeline for getting your own.
How to choose a white label casino provider
- Start with your markets. If the UK, Ontario or US states are on your roadmap, a white label will only be a stepping stone. Pick a provider that also sells turnkey in those markets, or plan the migration now.
- Check the licence yourself. Look the provider up on the regulator’s register or the CGA certificate validator, and confirm the licensed entity matches your contract.
- Model the revenue share at your target GGR, not your launch GGR. Use the three-year table above with your own numbers.
- Read the exit clauses first. Who owns the player database, domain and brand, and how fast can you leave?
- Check the stack behind the platform. The quality of the game aggregator, payment providers, KYC tools and CRM decides your margins as much as the platform does.
Questions to ask in every demo
- Which entity holds the licence my brand will run under, and what is the licence number?
- What is the revenue share, what is it calculated on (GGR or NGR), and which costs are deducted first?
- Is there a reserve or rolling hold, and when is it released?
- Can I export my full player database, with consents, if I leave? In what format and how fast?
- Do I own the domain, brand and social accounts?
- What happens to my brand if your licence is suspended, sold or not renewed?
- Can I move to turnkey on my own licence later without re-platforming, and on what terms?
- Which game studios and payment methods are live in my target market on day one?
- Are your critical suppliers registered with the CGA ahead of the 24 December 2026 deadline?
Red flags when choosing a white label provider
- “Curaçao sub-licence” wording, which describes a structure that ended in 2025.
- No licence number in the contract, or a licensed entity that differs from the company you sign with.
- Revenue share quoted without saying whether game, payment and platform costs come out first.
- No written player data export clause.
- A provider that runs its own B2C brands in your target market without clear data separation.
- Reviews and rankings published by the provider itself.
Next steps
Shortlist three providers that cover your target markets, run the three-year cost model with your own GGR forecast, and compare exit terms side by side before talking price. If you are still choosing between models, read our guide to choosing an iGaming platform provider and our explainer on what a PAM does.
