White Label Casino Cost in 2026: Setup Fees, Revenue Share and Hidden Charges

Last updated: 31 October 2026

You have a brand, a target market and a budget, and every white label provider gives you the same answer on price: “book a call.” The setup fee they eventually quote is real, but it is the smallest number in the deal. The revenue share, how it is calculated, the minimums, the reserves and the exit terms decide whether a white label casino makes you money or quietly takes most of it.

This guide gives you the numbers vendors do publish, what they leave out, a year-one cost model with every assumption stated, the hidden charges to find in the contract, and what changed in 2025 and 2026 for white labels in Curaçao and the UK.

The short answer: a white label casino costs roughly €15,000 to €60,000 upfront in 2026, based on ranges published by platform vendors such as SOFTSWISS, SoftGamings and GR8 Tech, plus a platform revenue share of about 10% to 30% of gaming revenue. Add game content fees, payment processing and often a monthly platform fee, and platform-related costs typically take 30% to 40% of your gross gaming revenue (GGR). At €50,000 a month in GGR, expect a first-year bill of around €250,000 before marketing, bonuses and staff.

What a white label casino is, and what you are actually buying

A white label casino is a ready-made online casino that a platform provider runs for you under your brand. The provider supplies the platform, game integrations, payments, compliance tooling and hosting, and the brand traditionally runs under the provider’s gambling licence. You bring the brand, the marketing and the players.

That last point is what separates the three ways to launch:

Ranges come from SOFTSWISS’s knowledge base (updated 24 September 2026), SoftGamings (28 May 2026) and European Gaming (30 June 2026). If you want the wider picture of the casino software stack, our explainer on online casino software, providers and costs covers each layer.

How much does a white label casino cost? Published prices compared

Most providers do not publish a price list. The table below collects every figure we could find that a vendor or trade publication actually put in writing, with the date and what the number covers. Treat vendor figures as marketing starting points, not quotes.

Three things stand out. First, setup fees cluster between about €15,000 and €60,000 for a standard package, with premium or heavily customised builds going well past €100,000. Second, almost nobody publishes the revenue share, which is the number that costs you the most. Third, the revenue-share figures that are published range from 10% to an eye-watering 60% of net income, so “revenue share” on its own tells you nothing until you know the percentage and the base it is calculated on.

The five layers of a white label bill

Every white label quote breaks into the same layers. Knowing which ones grow with your revenue is how you compare offers.

1. Setup fee (one-off). Branding, front-end template, domain setup, payment and game configuration. Ask exactly which design changes are included and what each extra request costs.
2. Platform revenue share (variable). A percentage of GGR or NGR paid to the provider every month, usually with no cap. GR8 Tech publishes 10% to 20% of GGR; SDLC Corp publishes 10% to 30% of GGR and notes the model “becomes expensive above ~$50k/month GGR.”
3. Monthly platform or maintenance fee (fixed). Not every provider charges one. Where they do, published ranges sit around $1,000 to $5,000 a month.
4. Game content fees (variable). Studios charge a share of the GGR generated on their games, usually billed through the aggregator. Some white labels include this in the headline share; many do not. Our guide to how casino game aggregators work explains how those fees are passed through.
5. Payments, KYC and reserves. Processing fees per transaction or as a share of deposits (GR8 Tech cites 1.0% to 3.5%), per-check KYC costs, and a rolling reserve that holds back part of your money.

GGR or NGR: the base matters more than the percentage

GGR is bets minus wins. NGR is GGR minus bonuses, payment costs and other agreed deductions. A 20% share of NGR is cheaper than 20% of GGR, unless the contract lets the provider add its own deductions. Gamingsoft describes an operator on a “20%” deal whose effective cost reached about 31% of real player deposits after six months, because “platform administration costs” were deducted before the share was applied. Get the full deduction list written into the contract, and ask whether the provider can change it after you sign.

Worked example: year-one cost at three revenue levels

Here is a model you can rebuild with your own quotes. It compares a white label against turnkey on your own Curaçao licence, because that is the decision most first-time operators actually face.

Assumptions

• White label: €30,000 setup (inside the SOFTSWISS and SoftGamings ranges), €3,000 a month platform fee (inside GR8 Tech’s range), 15% of GGR platform share (SoftGamings’ published ceiling), licence covered by the provider.
• Turnkey: €50,000 platform setup, 4% of GGR platform share (inside SoftGamings’ 2% to 5% turnkey range), Curaçao regulator fees of €52,992 in year one (assuming three UBOs at €150 each and two extra domains at €250) and €47,450 a year after (from our Curaçao gaming licence guide), plus €30,000 a year for the Curaçao company, resident director and local substance. That last figure is a placeholder; replace it with real quotes.
• Both models: game content at 12% of GGR and payments at 4% of GGR, for simplicity.
• Not included: marketing, bonuses, affiliate commissions, staff, corporate tax and the cash locked in a rolling reserve.

Results

The formulas behind it:

• White label = setup + €36,000 platform fee + (15% + 12% + 4%) × GGR
• Turnkey = setup (year 1 only) + Curaçao regulator fees + €30,000 local costs + (4% + 12% + 4%) × GGR

What it tells you: under these assumptions the two models cost the same in year one at about €610,000 GGR (roughly €51,000 a month). From year two, when setup and application fees fall away, turnkey pulls ahead at about €377,000 GGR a year (roughly €31,000 a month). Below that, white label is cheaper. Above it, every extra euro of GGR costs you 11 cents more on white label, and the gap compounds.

If your white label share is 25% instead of 15%, the year-two crossover drops to about €197,000 GGR a year (roughly €16,000 a month). That is why the revenue share deserves more negotiation time than the setup fee.

The same model with a minimum guarantee

Now add one common clause: a minimum monthly platform fee of €5,000, payable whenever 15% of GGR comes to less. At €20,000 monthly GGR the share is €3,000, so you pay €5,000 instead. Over a year that adds €24,000, and your year-one white label bill at that revenue level rises from €140,400 to €164,400. Minimums hurt most in exactly the months when you can least afford them: the slow first half of year one.

Hidden charges: the checklist

These are the costs that rarely appear on the pricing page but often appear in the contract. Ask for each one in writing before you sign.

• Minimum monthly guarantee. A floor on the revenue share or a minimum NGR commitment, charged regardless of actual revenue.
• Revenue share deductions. Admin fees, payment costs, chargebacks or jackpot contributions taken out of the base before the share is applied, which inflates the effective rate.
• Game fees outside the share. Studio fees billed on top of the platform percentage, sometimes with monthly minimums per studio.
• Rolling reserve. Part of your revenue or player balances held back for months to cover chargebacks and player liabilities. SoftGamings mentions 15% to 25% of customer balances; GR8 Tech cites $10,000 to $100,000. This is cash you can’t use for marketing.
• Bonus cost allocation. Who pays for bonuses, free spins and jackpot seeding, and whether bonus costs reduce the base for the provider’s share.
• Payment and KYC pass-throughs. Per-transaction fees, failed-deposit fees, per-check KYC and enhanced due diligence costs.
• Change requests. New payment methods, extra languages, new markets, design changes and API or data feed access, each billed separately.
• Domain and brand ownership. Whether the domain, trademark and app store accounts are registered to you or to the provider.
• Player database ownership. Who is the data controller, and whether you can export full player and transaction history in a usable format.
• Early termination and exit. Lock-in period, notice, termination fees and the cost of migrating players to another platform.
• Licence pass-through costs. Annual fees, new domain fees (€250 per extra domain under Curaçao’s current schedule) or compliance costs the licence holder recharges to you.

Whose licence are you really running on? The 2025 to 2026 changes

The licence is the part of a white label that changed most in the last two years, and several of the top-ranking pages still describe the old system.

Curaçao: no more master and sub-licences

The cheap “Curaçao sub-licence under a master licence” white label is gone. Since 24 December 2024, the National Ordinance on Games of Chance (LOK) has the Curaçao Gaming Authority (CGA) license operators directly. The master licences ran out between August 2024 and January 2025, and the transitional Orange Seal for former sub-licensees stopped being valid on 15 October 2025. A direct B2C licence costs a €4,592 application fee plus €47,450 a year.

Providers still sell white labels in Curaçao, typically with your brand running as a domain under the provider’s own CGA licence. We found no CGA policy that sets out white label arrangements specifically, so confirm three things in writing: which CGA licence number your brand sits under, that your domain is registered on that licence, and what happens to your players and balances if that licence is suspended. Two more dates affect the provider, and so your costs: from 24 December 2026 licensees may only buy critical services from CGA-registered suppliers, and local substance rules apply from 1 April 2027.

Anjouan, Kahnawake and the Isle of Man

• Anjouan has become the low-cost alternative some white labels now use. Advisers report an annual fee of about €17,800 and approval in weeks, but it is also the licence banks and payment providers are least comfortable with. Check it is accepted by the PSPs you need.
• Kahnawake licenses client providers through a Client Provider Authorisation. The Kahnawake Gaming Commission’s application form was published with a US$25,000 fee; the Commission’s current schedule is US$35,000 covering due diligence and the first annual fee, plus US$5,000 per key person, rising to US$40,000 and US$6,000 for applications from 1 January 2027 (KGC fee notice).
• Isle of Man is one of the few regulators with a formal sub-licence. The Gambling Supervision Commission’s fee schedule lists a £5,250 application fee, £5,250 a year for a sub-licence, £36,750 for a full licence and £52,500 for a network services licence.
• Malta white labels run under the provider’s MGA B2C licence, which is why they cost more. The licence itself carries a €25,000 annual fee plus a revenue-based compliance contribution, as our MGA licence guide details.

The UK: white labels are legal, but the licensee carries everything

Some vendor pages say the UK does not allow white labels. That is not quite right. In Great Britain, only a Gambling Commission licensee may transact with customers, so a brand partner works through a business-to-business contract with a licensed operator. The Commission has said that white label partners without a licence that transact with consumers directly would be committing an offence.

In practice the UK has turned hostile to the model. In May 2025 TGP Europe, which ran 29 UK white label sites, was told to pay a £3.3 million penalty for due diligence and anti-money laundering failures and surrendered its licence rather than make the improvements the regulator demanded. Add Remote Gaming Duty at 40% from April 2026, and a UK white label rarely makes commercial sense for a new brand.

Most other regulated markets, including Germany, the Netherlands, Sweden, Ontario and the US states, require your own local licence, so a white label licence does not help you there at all.

How long does it take to launch a white label casino?

Vendors publish timelines from 7 days to 8 weeks: WinnerSofts quotes 7 to 21 days, 2WinPower 14 to 45 days, and SOFTSWISS about 3 to 8 weeks from agreement to launch. These assume your brand assets, payment methods and games are decided. Payment provider onboarding is the usual delay. If you go turnkey instead, the technology takes similar time, but a Curaçao licence of your own adds four to six months.

White label sportsbook costs

A white label sportsbook follows the same structure with a different risk profile. SOFTSWISS says most operators launch a white label sportsbook in four to six weeks under the provider’s licence. Altenar puts a white label startup’s year-one cost at $100,000 to $250,000 all in. Three differences matter:

• Trading margin swings. Sportsbook GGR can go negative in a bad month, so check whether minimums or fixed fees still apply when it does.
• Who carries the risk. Some white labels manage trading and liability for you; others only supply the software. That changes both your exposure and the share you should accept.
• Higher regulator costs. In Malta, a betting licence (Type 2) pays a much heavier compliance contribution than a casino, which providers price into their share.

For the full sportsbook picture, including odds feeds and risk management, see how to start a sportsbook in 2026.

Red flags when comparing white label providers

• A very low setup fee with a revenue share that only appears at contract stage.
• “Licence included” with no licence number, regulator register entry or clarity on which entity holds it.
• A provider still selling a “Curaçao sub-licence” as if the old regime existed.
• Revenue share on an undefined “net” figure, or the right to change deductions later.
• No raw data export, or a clause making the provider the owner of your player database.
• Domains or trademarks registered in the provider’s name.
• Long lock-ins with automatic renewal and no migration support.
• Any suggestion that you can target markets the licence does not cover.

When a white label doesn’t make sense

• You expect real volume fast. If your plan shows more than about €30,000 to €50,000 monthly GGR within 12 to 18 months, turnkey on your own licence is likely cheaper, as the model above shows.
• Your core market requires a local licence. The UK, most of Europe, Ontario and US states all do.
• You need to own the business. If you plan to sell the brand or raise money on it, a business that runs on someone else’s licence and data is worth less.
• Your banking partners won’t accept the provider’s licence. Check before you sign, not after launch.

Used deliberately, a white label is a market-test tool: launch cheaply, prove you can acquire and keep players, then move to turnkey with the migration terms already agreed.

What this means for affiliates

White labels are how many affiliates launch their own casino brand: you already have the traffic, so the provider’s platform and licence let you capture operator margin instead of a commission. The maths above applies to you too, with one advantage: lower acquisition costs make the high revenue share easier to carry.

The risks are different, though. You depend entirely on the provider’s licence, and if it is suspended your brand goes down with it. The TGP Europe case also showed that partners promoting white label brands can be pulled into a regulator’s enforcement. Check the licence on the regulator’s register, keep your domains and player data in your own name, and read the exit clause twice.

Your next step

Before you take any sales call, write down your target markets, your expected monthly GGR for the first 18 months and your acquisition plan. Then send the same list of questions to three providers: setup fee and what it covers, revenue share and its exact base, minimums, game and payment fees, reserve terms, licence number, data ownership and exit costs. Put the answers into the model above and the right choice usually becomes obvious.

You can compare vendors in our platform and white-label directory.

This guide is independent analysis, not legal or financial advice. Vendor prices are taken from the providers’ own published pages, checked on 11 October 2026, and are marketing ranges, not quotes. Regulator fees are from the regulators’ published schedules; confirm current figures before you budget.